Blog Articles Tagged With   "advertising entries"
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Generation Y: Want Me to Buy, Find Me Online
In Marketing Shift - Posted 2 years ago
I am a card-carrying member of Generation X, the slacker, opt-out, fix-the-world-on-our-terms group. In all deference to the people who built the Int



Widgets: Taking You Where the People Are
In Marketing Shift - Posted 2 years ago
Stop trying to reach people.Please. Seriously, I am begging you. Just stop.The information age means never having to blast people with a million messa



Nike: It s not Marketing, It s Lifestyle
In Marketing Shift - Posted 2 years ago
Groundswell, a book about digital marketing, lays the foundation for engaging customers as partners in the brand not simply wallets with money. The m



Your Brand is What Google Says
In Marketing Shift - Posted 2 years ago
I was having a drink last week with a friend of mine who comes from a traditional marketing background and she was explaining how she d come up w



Forget Your Product, Market to the People
In Marketing Shift - Posted 2 years ago
Last weekend, I plowed through 2 1/2 books: The Wisdom of Crowds, Groundswell, and The World is Flat.While the subject matter is the same (technology



Your Media, Their Dollars
In Marketing Shift - Posted 2 years ago
Technology companies are banking on the fact that your media can make them a lot of money.Google ponied up quite a bit of cash to create a multiple m



Computer Games Slated to Top Entertainment Growth
In Marketing Shift - Posted 2 years ago
Interactivity is the name of the game.Digital technologies have changed our expectations. Unlike television, radio and books, the Web forces people to



Wii Fit Girl: Duh, It s Viral
In Marketing Shift - Posted 2 years ago
A boyfriend innocently uses his smart phone to record his girlfriend, who is clad in a tiny tee-shirt and underwear, while she is playing a fitness ga



Subcription.com: The Art of Selling Services Online
In Marketing Shift - Posted 2 years ago
Selling products is the Holy Grail online.For all the bluster about audience size and advertising, pure American consumerism is still the end-all, bea



BBC Set to Release Entire Broadcast Archive -- for Free
In Marketing Shift - Posted 2 years ago
The BBC, England s broadcast and new corporation, understands how the world should work.The largest broadcast and media company in the world has done



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