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Marketing Shift is written by Jason Dowdell. Online Marketing Blog, Now With More Data.

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Magazines feel economic squeeze on ads

Posted on September 08, 2008

Until recently, magazines managed to avoid the ad revenue plunge that plagued Newspapers, but according to the Publishers Information Bureau, the number of magazine ad pages dropped 7.4 percent (6.3 percent at news stands) compared to the first half of 2007.An important factor to remember is the economy's squeeze on industries with heavy readership bases, such as the auto industry, where faltering numbers forced companies to slash spending acro...

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advertising , advertising entries , advertising posts , content , marketing , media , study

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