Influential Interactive Marketing
Rohit Bhargava is Vice President of Interactive Marketing for Ogilvy Public Relations, one of the largest global PR agencies in the world. He is also a founding member of the 360 Degree Digital Influence group, focused on helping clients focus strategically on marketing during the digital media revolution.
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Burger King's School Of Endorsements
Posted on September 17, 2009
In a recent ad that Burger King just started running, NASCAR champion Tony Stewart teaches a course to other celebrities about only endorsing brands and products they actually believe in. The ad features Eric Estrada selling his own line of Estrada sunglasses, and an overly botoxed Carrot Top (the comedian) selling his own Carrot Crusher juicing machine (both of which have mock websites selling the fictional products - nice touch by Burger King)....
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