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How T-Mobile Tries to Improve App Discoverability
Posted on January 25, 2010
The number of mobile apps on the market grows larger by the day, but the number of ways to sort through them all remains quite limited. T-Mobile USA looks to give the discoverability of the apps offered on its network a jumpstart by partnering with developers. Together they tie certain apps to specific devices, then embark on a concerted effort to market the heck out of them.T-Mobile isn t alone in trying to figure out how to connect consumers ...
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android , android market , app stores , cnn mobile , communications , content , discoverability , how to , marketing , mobile apps , mobile developers , mobile phones , nyt enterprise , syn feature enterprise , t mobile usa 