Buzz Machine
Jeff Jarvis blogs about media and news at Buzzmachine.com. He is associate professor and director of the interactive journalism program the City University of New York’s new Graduate School of Journalism.
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The hunt for the elusive influencer
Posted on April 01, 2010
Maybe there is no such thing as an influencer. We keep hunting the elusive influencer because marketing people, especially, but also politicians (marketers in bad suits) and media people (marketers in denial) think that if they can find and convince or brainwash that one influencer, he or she will spread their word like Jesus and their work will be done. But I think this quest is starting to look like a snipe hunt. At this week s very good Brit...
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