PR Wins Social Media ... Only to Likely Lose it in 2011
Last week, USC released it s latest Communications and Public Relations Generally Accepted Practices (GAP) report on public relations/communications and the future. For the 6th report, they broke it down somewhat and one of the more interesting (well...
US Investor Relations Services Giants Embrace Web Disclosure
THOMSON REUTERS and Nasdaq OMX, the two US investor relations services giants, are set to launch new one-stop web disclosure tools that give companies greater choice and direct control over how they meet their regulatory obligations and communicate w...
Logitech CEO: Why We Embrace Google TV
Logitech is one of the first companies to bring a device based on the newly announced Google TV platform to market, the company said today at Google I/O. The company calls its as-of-yet unnamed product a companion set-top box, meaning that you ...
Sony Online Entertainment Taps SHIFT Communications as AOR
On the heels of our Quiznos win a few months ago, I am thrilled to announce that SHIFT s Consumer Lifestyle practice continues to thrive, with the addition of Sony Online Entertainment to the Agency s client roster.This is an extra special win fo...
Targeting Key Publics
In an earlier essay, A Stern Glance initiated its series on Public Relations Planning with an article on Setting Objectives. Once those objectives have been set the publics you will try to influence must be strategically targeted.Howard Hill,...
Get It Right When Organizing For Social Media
James Whaley, VP of corporate communications and marketing at Siemens Corporation, wrote an interesting article recently at Forbes.com around effective marketing organizations. He argued that marketing, PR and other departments (e.g. foundations, sa...
The value of social media illustrated
Off to moderate @PreciseExchange where experts inc @Jangles will debate social media for comps does it matter? #smexchange #smless than a minute ago via TweetDeckHelen DunneCorpCommsMagI took part in a really interesting panel discussion last wee...
Serving the reporter s agenda: News is what the media says is news
Despite what many public relations firms and companies appear to think, news simply is not anything and everything that happens everywhere.News is what the media believes to be news.Peddling news that s not news serves neither the interest of the c...
Marketing Communications
Marketing Communications is a term bandied about many, but practiced by few.We ve often said that public relations, or in this case, marketing communications simply is not about ink, not about space clients get in the media. It s about stra...