marketing-profs-daily-fix-blog

Mike O Toole: 75 Posts on Inspiration
PJA Scratch: On launching an internal innovation blog, and what we ve learned In January, we launched PJA Scratch (as in money, or improvisation, or scratch pad), an internal blog for our advertising agency. The launch was quiet, and our expectatio...

marketing-nirvana

Weekly Corporate Blogging News Capsule (Sep 7, 2008)
Given that I cannot cover all recent articles on corporate blogging, starting this week, I ve decided to present a weekly summary (each Monday) on corporate blogging ideas/blog posts/articles that I haven t had a time to dedicate an entire post t...

wikinomics

Social Media use: the Inc. 500 vs. the Fortune 500
An interesting little report came out of the University of Massachusetts Dartmouth Center for Marketing Research recently - a statistically significant, longitudinal (study) on the usage of social media in corporations. However, it wasn t jus...

better-business-blogging

RSS Benefits for Businesses, Bloggers and Publishers
In the first part of this series What is RSS all about then? , I tried to give an overview of what RSS is, from a layman s point of view if you like. Here, in the second part, it s time to move on to looking at some of the ways in which RSS ...

fastforward-blog

If the US State Department Can Use Wikis and Blogs Effectively, So Can Your Organization ?
There continues to be much debate about whether and how to use social tools and social computing in organizations, and the effectiveness of open cultures and co-creation in order to foster innovation, flexibility, resiliency and responsiveness (see, ...

wikinomics

Wikinomics Roundup: Week in Review
Welcome back to another edition of the Wikinomics Roundup: Week in Review, where I capture in brief, some of the thoughts, discoveries, and discussions that graced the blog throughout the past week.In case you missed it, you can catch last week s r...

marketing-profs-daily-fix-blog

Mack Collier: Companies Still Cautious About Blogging?
Earlier this week I talked about how corporations are beginning to experiment more with social media. But a couple of recent studies suggest that companies are still not utilizing blogs very effectively.First, a study released earlier this month by F...

wikinomics

Is Law 2.0 possible?
Many enterprises are eager to take their first steps with Web 2.0 technologies. However, many of our [nGenera Insight s] clients have cited legal as a major barrier to implementing these new technologies.It s understandable that lawyers would be ...

pr-squared

Barbarians at the Gate
The blogosphere is still considered the lunatic fringe by the mainstream. You can see this in some recent comments by both of the Presidential candidates. McCain noted that he hates the bloggers earlier this month, and, when PBS s Gwen If...

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