I m Looking for a few Good Social Media Stories
I am starting my 16th month of writing my Social Media Global Reports. To date, I have interviewed 108 people in 34 countries. They are a diverse lot, ranging from Michael Dell, founder of the world s second largest computer company to Wael Abbas who...

Want to improve your blog?
If you want to improve the focus of your blog and make sure that it s doing its job, then the best place to start (as well as asking your readers directly) is to check on your stats or analytics package. It contains a mine of useful information whi...

Welcome Gartner Analyst Blogs
As of yesterday, Gartner analysts are now able to blog about topics related to their industry, judging by their posts, this looks like an internal battle they were finally able to win, fantastic news. In light of their upcoming Web Innovation Summit...

Radical Transparency: Three Lessons Apple Can Learn from Google
Google isn t exactly known as the most transparent company in the world, but they re light years ahead of Apple - a company that in some ways they share a kinship with when it comes to their reputation for innovation. Apple (or for that matter any bi...

Paul Barsch: Marketers What s in Your Supply Chain?
With global sourcing strategies in place, companies often assemble finished goods from raw materials from hundreds of suppliers. However, not all suppliers act ethically, and some take short-cuts in quality control. In order to properly manage our br...

It s Okay To Go Negative In Corporate Blogging
Don t be afraid to discuss negative news on a corporate blog suggests the Four51 blog: One of the major downfalls of the corporate blog is the inability to disseminate negative news. If your stock just nose dived, odds are I m reading about it on C...