]> http://www.corporateweblogging.com/latest Content Sector - Latest Blog Articles at http://www.corporateweblogging.com en http://www.corporateweblogging.com/sectors/directory/copyblogger?iid=52980&rsstype=latest&cid=28 Remember your fifth grade What I did on my summer vacation paper, where you used the words pool, baseball and bike 100 times apiece? And your English teacher dutifully marked your paper up with her red pen. Redundant. Don t ... Fri, 12 Sep 2008 09:24:01 -0400 http://www.corporateweblogging.com/sectors/directory/copyblogger?iid=52980&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/copyblogger?iid=52981&rsstype=latest&cid=28 The final character to get to know in the Lateral Action universe is Marla. Compared with Lou and Jack, she s like Yoda.Next week we ll start publishing a lot of foundational text content that will help you make sense of where we re coming from... Fri, 12 Sep 2008 09:05:07 -0400 http://www.corporateweblogging.com/sectors/directory/copyblogger?iid=52981&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/pro-blogger?iid=52969&rsstype=latest&cid=28 Have you ever wished that you could get more details of how your AdSense performance is going and wondered why Google AdSense and Google Analytics don t have some way of talking to one another to give you more effective metrics?Well it seems that t... Fri, 12 Sep 2008 02:32:23 -0400 http://www.corporateweblogging.com/sectors/directory/pro-blogger?iid=52969&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/neville-hobson?iid=52957&rsstype=latest&cid=28 Content summary: Remembering 9/11; next FIR Live on Blogtalk Radio on Sept 20; update on iTunes; follow-up: GM s anti-misinformation website; the Media Monitoring Minute with CustomScoop; Dan York reports on BusinessWeek s guide to CEO micro-blog... Thu, 11 Sep 2008 20:22:06 -0400 http://www.corporateweblogging.com/sectors/directory/neville-hobson?iid=52957&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/lexblog-blog?iid=52913&rsstype=latest&cid=28 Rick Georges posted today that Twitter may work for guys like Kevin O Keefe, but not for the day to day practicing lawyer like him.Rick s post followed Chuck Newton s comments that A small part of [Twitter] might be beneficial but most of it is not.... Thu, 11 Sep 2008 19:18:23 -0400 http://www.corporateweblogging.com/sectors/directory/lexblog-blog?iid=52913&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/lexblog-blog?iid=52978&rsstype=latest&cid=28 Rick Georges posted today that Twitter may work for guys like Kevin O Keefe, but not for the day to day practicing lawyer like him.Rick s post followed Chuck Newton s comments that A small part of [Twitter] might be beneficial but most of it is not.... Thu, 11 Sep 2008 19:18:23 -0400 http://www.corporateweblogging.com/sectors/directory/lexblog-blog?iid=52978&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/micro-persuasion?iid=52915&rsstype=latest&cid=28 I love Google Docs, but this is just wrong. In a seemingly innocent blog post running down new features for back to school, Google now says they let you search for images off the web via your document so you can drop them in. In other words, they re ... Thu, 11 Sep 2008 17:27:50 -0400 http://www.corporateweblogging.com/sectors/directory/micro-persuasion?iid=52915&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/better-business-blogging?iid=52911&rsstype=latest&cid=28 If you want to improve the focus of your blog and make sure that it s doing its job, then the best place to start (as well as asking your readers directly) is to check on your stats or analytics package. It contains a mine of useful information whi... Thu, 11 Sep 2008 17:26:41 -0400 http://www.corporateweblogging.com/sectors/directory/better-business-blogging?iid=52911&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/pro-blogger?iid=52909&rsstype=latest&cid=28 Blogging advice articles all seems to include the matra - create great content . The theory goes that if you create great content people will come to your blog, link to it, pass it on to friends, bookmark it and your blog will grow.OK - we ve... Thu, 11 Sep 2008 16:31:17 -0400 http://www.corporateweblogging.com/sectors/directory/pro-blogger?iid=52909&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/richard-edelmen-6-am?iid=52903&rsstype=latest&cid=28 I was on a panel on Tuesday in Washington D.C. for communications professionals from the National Institutes of Health. They wanted to know how they operate in an environment where media authority is dispersed, confidence in government as a trusted s... Thu, 11 Sep 2008 12:34:03 -0400 http://www.corporateweblogging.com/sectors/directory/richard-edelmen-6-am?iid=52903&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/techdirt?iid=52935&rsstype=latest&cid=28 We ve been talking about the fact that content is advertising and advertising is content for a while now, and one of our regular readers, Bill, sent in a neat example of this at work. It s the latest video from the Eepy Bird guys (if you re reading ... Thu, 11 Sep 2008 11:57:33 -0400 http://www.corporateweblogging.com/sectors/directory/techdirt?iid=52935&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52948&rsstype=latest&cid=28 Earth2Tech: GoodGuide launches to shine a light on products.Earth2Tech: Microstaq s tiny valves mean big energy savingsEarth2Tech: Mapflow launches Avego for car sharing 2.0.GigaOM: Ashton Kutcher, Tech Darling and His Celeb Posse.GigaOM: MAXro... Thu, 11 Sep 2008 10:11:51 -0400 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52948&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52895&rsstype=latest&cid=28 As anyone with a broadband connection and an internet browser can tell you, video is now a standard feature on most web sites. (In our 2008 webtrack of leading European sites, we found that 96 percent offered video content -- up from 88 percent in 20... Thu, 11 Sep 2008 08:33:03 -0400 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52895&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/wikinomics?iid=52958&rsstype=latest&cid=28 While a combination of my job and a bit of intellectual curiosity leads me to devour a lot of content on the web, there is precisely one publication that I pay to have delivered to my house each week - The Economist. It s always a special treat whe... Thu, 11 Sep 2008 08:18:47 -0400 http://www.corporateweblogging.com/sectors/directory/wikinomics?iid=52958&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/neville-hobson?iid=52893&rsstype=latest&cid=28 Seven years ago today. Who can forget the images of tragedy?Nearly 3,000 people died in this mass murder Representing more than 90 different nationalities Over 6,200 were injured 24 people still officially missing Never forget. 200... Thu, 11 Sep 2008 03:32:58 -0400 http://www.corporateweblogging.com/sectors/directory/neville-hobson?iid=52893&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/pr-communications?iid=52874&rsstype=latest&cid=28 Don t be afraid to discuss negative news on a corporate blog suggests the Four51 blog: One of the major downfalls of the corporate blog is the inability to disseminate negative news. If your stock just nose dived, odds are I m reading about it on C... Wed, 10 Sep 2008 22:27:21 -0400 http://www.corporateweblogging.com/sectors/directory/pr-communications?iid=52874&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52852&rsstype=latest&cid=28 Google this Friday will host for lobbyists, congressional aides and journalists in the Washington D.C. area a talk about cloud computing at which it will release a new Pew Internet and American Life survey of consumer attitudes toward the cloud. Goog... Wed, 10 Sep 2008 19:00:23 -0400 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52852&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/e-media-tidbits?iid=52866&rsstype=latest&cid=28 Follow ONA 2008 online: The Online News Association conference gets underway in Washington, DC this week. Follow the action online via the official Twitter account ONA08, and the hashtag #ONA08. (If you re tweeting from the conference, remember to in... Wed, 10 Sep 2008 17:59:47 -0400 http://www.corporateweblogging.com/sectors/directory/e-media-tidbits?iid=52866&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52857&rsstype=latest&cid=28 Great (and timely) post by Kevin Tofel over at jkOnTheRun, highlighting the new HD content available from iTunes (via version 8) and its impact on those consumers whose ISPs impose bandwidth caps. I decided to see how big a single episode would be a... Wed, 10 Sep 2008 17:34:58 -0400 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52857&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/pr-squared?iid=52813&rsstype=latest&cid=28 I participated in a more-fascinating-than-usual Blogtalkradio interview today, hosted by Al Kreuger and featuring Keith O Brien of PRWeek, Jennifer Leggio (@mediaphyter) and Nicole Jordan of The Rubicon Project (a client, though that was merely a ... Wed, 10 Sep 2008 15:37:58 -0400 http://www.corporateweblogging.com/sectors/directory/pr-squared?iid=52813&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/techdirt?iid=52839&rsstype=latest&cid=28 It s no secret that the MPAA s highly secretive rating process doesn t make very much sense. Kevin Smith, the well known director (and sometimes actor) got some press recently when he convinced the MPAA to change its initial rating of his new movie,... Wed, 10 Sep 2008 15:34:00 -0400 http://www.corporateweblogging.com/sectors/directory/techdirt?iid=52839&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/fastforward-blog?iid=52809&rsstype=latest&cid=28 I just came back from covering the Serena Tag 2008 conference. I want to share this one post, as it is a topic we often discuss and caused me to link back to some of these discussions on this blog. Jeff Kaplan of THINKstrategies discussed how the Saa... Wed, 10 Sep 2008 13:34:38 -0400 http://www.corporateweblogging.com/sectors/directory/fastforward-blog?iid=52809&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52800&rsstype=latest&cid=28 This week s announcement of Google s advertising, technology, and research partnership with NBC Universal has got everyone talking again about just how important Google might become to TV advertising. And since I m an advertising analyst who also r... Wed, 10 Sep 2008 12:33:02 -0400 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52800&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52799&rsstype=latest&cid=28 My old friend Conor McNicholas, editor over at NME, is embarking on an innovative spin on the covermount. In conjunction with Oasis and Arts Council of England NME are giving away a CD that contains sheet music and lyrics of some songs from Oasis ... Wed, 10 Sep 2008 12:33:01 -0400 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52799&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/buzz-machine?iid=52864&rsstype=latest&cid=28 New Jersey s Star-Ledger today put out an entire edition without anything from the Associated Press within. The sharp-eyed reader will notice lots of local news by staff plus articles from other papers Washington Post, LA Times, McClatchy, the Gl... Wed, 10 Sep 2008 11:49:21 -0400 http://www.corporateweblogging.com/sectors/directory/buzz-machine?iid=52864&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/copyblogger?iid=52825&rsstype=latest&cid=28 A while back you might have read Brian s Effective Copywriting Tactics for Affiliate Marketing, which offered some great advice. But something tells me you might have wondered how to apply that advice to real-life affiliate marketing. I m going t... Wed, 10 Sep 2008 11:45:33 -0400 http://www.corporateweblogging.com/sectors/directory/copyblogger?iid=52825&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/copyblogger?iid=52880&rsstype=latest&cid=28 A while back you might have read Brian s Effective Copywriting Tactics for Affiliate Marketing, which offered some great advice. But something tells me you might have wondered how to apply that advice to real-life affiliate marketing. I m going t... Wed, 10 Sep 2008 11:45:33 -0400 http://www.corporateweblogging.com/sectors/directory/copyblogger?iid=52880&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52856&rsstype=latest&cid=28 I am still sifting through all the information I have gathered this week while attending a couple of conferences. This has taken my focus away from what s in the news. The good news is that most of the team has been busy at work. You can follow our... Wed, 10 Sep 2008 09:57:17 -0400 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52856&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/marketing-shift?iid=52824&rsstype=latest&cid=28 During election season, candidates have been described as broken records , due to their nauseating repetition of empty catch-phrases. Now, any voter with internet access can turn that annoying noise into their own campaign-slogan jingle or remix at ... Wed, 10 Sep 2008 09:15:00 -0400 http://www.corporateweblogging.com/sectors/directory/marketing-shift?iid=52824&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/web-strategy-by-jeremiah?iid=52867&rsstype=latest&cid=28 I m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst a good way to get in my head.I ve created a new category called Digest (view archives). Start with the Web S... Wed, 10 Sep 2008 08:51:01 -0400 http://www.corporateweblogging.com/sectors/directory/web-strategy-by-jeremiah?iid=52867&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52793&rsstype=latest&cid=28 Enough people, including colleague Mark Mulligan, covered yesterday s iPod announcement, and I certainly spoke to a few in the press. It s a solid upgrade. Apple won t lose any market share, but they re not likely to bring any more new customers into... Wed, 10 Sep 2008 08:30:49 -0400 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52793&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/neville-hobson?iid=52870&rsstype=latest&cid=28 Later next month, the Web 2.0 Expo Europe conference and exhibition takes place in Berlin, Germany.A joint venture from TechWeb and O Reilly Media, this event is the conference and tradeshow for everyone looking to embrace and build on the opportu... Wed, 10 Sep 2008 07:04:17 -0400 http://www.corporateweblogging.com/sectors/directory/neville-hobson?iid=52870&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52788&rsstype=latest&cid=28 Ashton Kutcher s practiced finesse and stage presence were completely out of place at the TechCrunch50 conference earlier this week, but his appearance was the talk of the show. Kutcher wasn t in San Francisco to run a casting call for Beauty ... Wed, 10 Sep 2008 01:01:57 -0400 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52788&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52785&rsstype=latest&cid=28 After spending two days at DEMO and catching most of the presentations, I m slightly disappointed. The number of passionate entrepreneurs who are thrilled to be here are inspiring and fun to be around, but some of the products launching make me wan... Wed, 10 Sep 2008 00:01:49 -0400 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52785&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/pr-communications?iid=52783&rsstype=latest&cid=28 Best Buy launched a new blog in August, which puts us up to 12.4% of the Fortune 500 on the F500 Business Blogging wiki. The site Ask A Blue Shirt features posts where employees of Best Buy answer customer questions. Examples include the differences ... Tue, 09 Sep 2008 22:20:22 -0400 http://www.corporateweblogging.com/sectors/directory/pr-communications?iid=52783&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/techdirt?iid=52750&rsstype=latest&cid=28 NBC Universal keeps realizing after the fact that making it more difficult to find your shows is never a winning strategy. So, almost exactly one year after refusing to re-sign Apple s iTunes contract, claiming that it wanted to charge higher prices... Tue, 09 Sep 2008 19:52:29 -0400 http://www.corporateweblogging.com/sectors/directory/techdirt?iid=52750&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52766&rsstype=latest&cid=28 Our European research team has recently published a suite of great research of interest to strategists looking at high-speed access and digital media consumption in the home.Check out the European Digital Home Forecast, by Tushi Banerjee, for example... Tue, 09 Sep 2008 18:25:38 -0400 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52766&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/buzz-machine?iid=52773&rsstype=latest&cid=28 The Justice Department has hired a litigator to look at going after Google and its growing dominance in advertising. This isn t surprising, of course. It s the yin-yang of American business: we love success stories but we hate too much success. T... Tue, 09 Sep 2008 18:05:37 -0400 http://www.corporateweblogging.com/sectors/directory/buzz-machine?iid=52773&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52760&rsstype=latest&cid=28 Mobile Internet adoption is still rather slow. According to Forrester Research, only 21 percent of U.S. adult mobile phone owners use the mobile Internet, and only 7 percent do so at least once a week. One of the main reasons for this is that browsi... Tue, 09 Sep 2008 17:05:34 -0400 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52760&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/pr-squared?iid=52738&rsstype=latest&cid=28 Are bloggers members of the media? That s a tough question.The blogging trend is still fairly new (in the grand scheme), and bloggers are as often considered snarks in bunnyslippers as they are legitimate information sources.In a rece... Tue, 09 Sep 2008 15:43:54 -0400 http://www.corporateweblogging.com/sectors/directory/pr-squared?iid=52738&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/pro-blogger?iid=52730&rsstype=latest&cid=28 Today I m excited to announce that my co-author of ProBlogger the Book, Chris Garrett, has just pre-launched a new training course for bloggers Authority Blogger.This is not a how to blog course - instead it is a course for people wanting to ... Tue, 09 Sep 2008 15:00:15 -0400 http://www.corporateweblogging.com/sectors/directory/pro-blogger?iid=52730&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/techdirt?iid=52754&rsstype=latest&cid=28 Another day, another silly attempt to own an idea that will backfire badly. It would appear that the guy who owns the rights to a short story, It Had to Be Murder, which was the basis for the famous Alfred Hitchcock movie, Rear Window is now suing S... Tue, 09 Sep 2008 14:27:11 -0400 http://www.corporateweblogging.com/sectors/directory/techdirt?iid=52754&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/global-neighbourhoods?iid=52742&rsstype=latest&cid=28 Tribalism in the Online Community [Francois Gossieaux speaking at SuperNova. From his file photos]Back in Naked Conversations, we talked about how people were hot-wired to collaborate and that people have remained essentially unch... Tue, 09 Sep 2008 13:11:01 -0400 http://www.corporateweblogging.com/sectors/directory/global-neighbourhoods?iid=52742&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/techdirt?iid=52755&rsstype=latest&cid=28 One of the points of contention we sometimes have with those who disagree with us about the role of free in a business model, is how you deal with the issue of freeloaders. People often respond to our posts on business models that use free to poin... Tue, 09 Sep 2008 13:11:00 -0400 http://www.corporateweblogging.com/sectors/directory/techdirt?iid=52755&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/micro-persuasion?iid=52737&rsstype=latest&cid=28 A news story from 2002 about United Airlines filing for bankruptcy tripped up investors yesterday when it re-appeared on Google News, Barry Schwartz reports. The Google News team follows with their own explanation. However, the entire issue raises th... Tue, 09 Sep 2008 12:33:16 -0400 http://www.corporateweblogging.com/sectors/directory/micro-persuasion?iid=52737&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/blog-herald?iid=52741&rsstype=latest&cid=28 Is your blog filled with Your Ad Here titles with empty space all around it? Honestly, WTF?As part of our ongoing WTF Blog Design Clutter article series, let s look at people s attempt to inspire advertisers on their blog, and where it fall... Tue, 09 Sep 2008 11:06:29 -0400 http://www.corporateweblogging.com/sectors/directory/blog-herald?iid=52741&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/pro-blogger?iid=52731&rsstype=latest&cid=28 Much is written about how to design blogs (as a whole) but another element of blog design that I think is just as important, yet not written about much, is the design of individual blog posts.How blog posts look is so important. I ... Tue, 09 Sep 2008 09:02:36 -0400 http://www.corporateweblogging.com/sectors/directory/pro-blogger?iid=52731&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/influential-interactive-marketing?iid=52734&rsstype=latest&cid=28 News doesn t really go away ever, it just gets pushed further down search results. If you had to single out one of the greatest impacts of the Internet on the traditional news media, it would likely be that now just about anyone has access to an inst... Tue, 09 Sep 2008 08:53:54 -0400 http://www.corporateweblogging.com/sectors/directory/influential-interactive-marketing?iid=52734&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/neville-hobson?iid=52778&rsstype=latest&cid=28 However new start-up Yammer describes itself, I guess it s inevitable that people are going to think of it as Twitter for the enterprise. The comparison is a good one, though, as what Yammer offers is, broadly speaking, the features and funct... Tue, 09 Sep 2008 08:06:00 -0400 http://www.corporateweblogging.com/sectors/directory/neville-hobson?iid=52778&rsstype=latest&cid=28 http://www.corporateweblogging.com/sectors/directory/better-business-blogging?iid=52733&rsstype=latest&cid=28 There are two things that I consider to be safe assumptions in life: one, we all like to know what s going on and, two, we never seem to have enough time. Now it may be that for some of us, a copy of Business Week, The Times or perhaps Cosmopolitan... Tue, 09 Sep 2008 06:35:01 -0400 http://www.corporateweblogging.com/sectors/directory/better-business-blogging?iid=52733&rsstype=latest&cid=28