Want to improve your blog?
If you want to improve the focus of your blog and make sure that it s doing its job, then the best place to start (as well as asking your readers directly) is to check on your stats or analytics package. It contains a mine of useful information whi...

I m in San Francisco today : Annual LMA Technology Program
Hope to see some of you today in San Francisco for the 10th Annual LMA Technology Program: Back to the Future put on by the Bay Area Chapter of the Legal Marketing Association.Part of the all day program s billing and coverage:Web 2.0 technology, s...

Blogger Relations Series: Bloggers Talk To Agencies and Brands
Pulse of the Industry: Blogger Relations Part VSocial media marketing combines the innovation of technology and the internet with an old fashion concept .. building customer loyalty by creating stronger relationships through understanding. However, s...

TrueBlood HBO s Vampire TV Show Taking Viral Marketing to Extremes
About 2 months ago I received a package at my house (note: not my office), inside the bubble wrap envelope was a vile of what looked like marchiano cherry syrup. Also in the envelope was a small card with Japanese writing on it with the url www.trub...

UK Band Admits It s Utterly Dependent On Piracy
At some point, it won t make sense to post these sorts of examples any more because it will just be common sense that bands can and do benefit from so-called piracy, but every time we post one of these stories, we get people complaining that this c...

WordPress Wednesday News: WordCamp South Africa, World of WordCamps, Blaming WordPress, and Crazyhorse Gallops
WordCamp 2008 in San Francisco videos should be out any time. Lots of WordCamp News including last weekend s WordCamp South Africa and upcoming WordCamps in Portland, Hawaii, Birmingham, Charlotte, Raleigh/Durham, Utah, Philippines, and more. Jeffr...

Bloggers: Be Proactive in Educating PR Pros
Not even the most rascally of bloggers or journalists expect or even want the PR industry to die; really they just want better PR. But while they writhe in pain at the volume of misdirected pitches, few bloggers take action beyond whining. If a...

Blogger Relations Series:The Brands Talk To Bloggers
Pulse of the Industry: Blogger Relations Part IVSocial media is growing up .. as an industry and as a marketing strategy. From blogs to widgets to social networks and micro blogging marketers are exploring how to tap into the communication tools that...