Toby Bloomberg launches a business ebook written on Twitter
Last summer Toby Bloomberg spoke with me and many other people and invited us to be a part of a new book genre. She wondered if a real business book could be written using Twitter as the major content platform and distribution channel. Today we can ...

Just published: Toby Bloomberg s business book of interviews via Twitter
Just over a year ago, I took part in an experiment creating the content of a business book wholly via Twitter.The Twitter book called Social Media Marketing GPS was the idea of social media marketing diva Toby Bloomberg whose plan was to creat...

eBook - Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy
Sometimes you just have to color outside the lines. Sometimes you stumble. Sometimes you soar. Sometimes people wrapped in the status quo just don t get your ideas. Sometimes you find people who believe in your vision.My story. Last summer I invit...

Where Does Your Blog Hurt?
I had the distinct pleasure of serving, along with Michele Linn, as a blog therapist during last week s B2B Forum. While this experience definitively demonstrated to me that blogs have become a fixture in the marketing mix (seems like everybo...

Helping Others (Well, Students) for HAPPO
Years ago, I somehow got roped into the universe known as Auburn University. My first exposure to Southern women (I love them dearly, now), the pure freakish hyperactivity of SEC football, a motto that has nothing to do with the mascot (War Eagle, bu...

What Can Enterprise 2.0 Adoption Learn from ERP Implementations?
I recently received a survey that looked at ERP Implementation strategies. The results made sense to me. It said the three most widely discussed are:Big bang Implementation happens in a single instance. All users move to the new system on a giv...