]> http://www.corporateweblogging.com/latest Blog Research and Knowledge Sector - Latest Blog Articles at http://www.corporateweblogging.com en http://www.corporateweblogging.com/sectors/directory/better-business-blogging?iid=52911&rsstype=latest&cid=24 If you want to improve the focus of your blog and make sure that it s doing its job, then the best place to start (as well as asking your readers directly) is to check on your stats or analytics package. It contains a mine of useful information whi... Thu, 11 Sep 2008 17:26:41 -0400 http://www.corporateweblogging.com/sectors/directory/better-business-blogging?iid=52911&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/web-strategy-by-jeremiah?iid=52955&rsstype=latest&cid=24 As of yesterday, Gartner analysts are now able to blog about topics related to their industry, judging by their posts, this looks like an internal battle they were finally able to win, fantastic news. In light of their upcoming Web Innovation Summit... Thu, 11 Sep 2008 16:51:07 -0400 http://www.corporateweblogging.com/sectors/directory/web-strategy-by-jeremiah?iid=52955&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/fastforward-blog?iid=52809&rsstype=latest&cid=24 I just came back from covering the Serena Tag 2008 conference. I want to share this one post, as it is a topic we often discuss and caused me to link back to some of these discussions on this blog. Jeff Kaplan of THINKstrategies discussed how the Saa... Wed, 10 Sep 2008 13:34:38 -0400 http://www.corporateweblogging.com/sectors/directory/fastforward-blog?iid=52809&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52855&rsstype=latest&cid=24 Forrester Research recently sent us a copy of It s Time To Take Games Seriously, an overview of the burgeoning serious games industry. As the term suggests, these are video and computer games created to achieve practical, real-world ou... Wed, 10 Sep 2008 12:00:53 -0400 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52855&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/web-strategy-by-jeremiah?iid=52868&rsstype=latest&cid=24 I was recently asked this by a fellow analyst: I don t get Twitter, should I use it? Well first of all, the mechanics of the tool are pretty simple to use, you simply share with others like you would in a chat room. In fact, despite my heavy... Wed, 10 Sep 2008 07:57:53 -0400 http://www.corporateweblogging.com/sectors/directory/web-strategy-by-jeremiah?iid=52868&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/marketing-profs-daily-fix-blog?iid=52822&rsstype=latest&cid=24 They may not be the ones you think I mean. No not the internal customers or your bosses boss like the CEO, CFO or COO. I mean real customers of marketing. Let me explain If you are like me working to drive thought leadership out of our organizatio... Wed, 10 Sep 2008 07:57:37 -0400 http://www.corporateweblogging.com/sectors/directory/marketing-profs-daily-fix-blog?iid=52822&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52760&rsstype=latest&cid=24 Mobile Internet adoption is still rather slow. According to Forrester Research, only 21 percent of U.S. adult mobile phone owners use the mobile Internet, and only 7 percent do so at least once a week. One of the main reasons for this is that browsi... Tue, 09 Sep 2008 17:05:34 -0400 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52760&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/jonathan-schwartzs-weblog?iid=52619&rsstype=latest&cid=24 It s been over a month (and three hurricanes in America) since I ve posted a blog. More than a few of you ve noticed - thanks for the prodding... It s been a busy summer, on nearly every front. Customer activity hasn t slowed down, and the good new... Sun, 07 Sep 2008 23:20:32 -0400 http://www.corporateweblogging.com/sectors/directory/jonathan-schwartzs-weblog?iid=52619&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52561&rsstype=latest&cid=24 Anybody who reviews Crispin Porter + Bogusky s BillG/Seinfeld campaign after seeing only the first chapter is asking for trouble. That said, this is the most insightful review I ve seen yet, courtesy Andrew Frank of Gartner. Gawrsh, I bet I m not all... Fri, 05 Sep 2008 17:57:27 -0400 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52561&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/corporate-engagement?iid=52518&rsstype=latest&cid=24 DigitalWatch Blog Archive Social Media & Insurance?. Is social media really suitable for all brands? Irrespective of its growing popularity, there are any number of low involvement categories that don t really seem to fit the social mould. Th... Fri, 05 Sep 2008 17:40:38 -0400 http://www.corporateweblogging.com/sectors/directory/corporate-engagement?iid=52518&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52559&rsstype=latest&cid=24 A new report out from Forrester takes a chart-filled look at cloud computing, offering the analyst firm s own definition of the cloud and attempting to dispel three myths they have noticed. Since we at GigaOM buy pretty heavily into two of these so... Fri, 05 Sep 2008 14:20:59 -0400 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52559&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52497&rsstype=latest&cid=24 Yesterday I was in a room with about 15 very smart people at a large insurance company. Clearly most of them liked the idea of reaching out to consumers via social marketing. However, they admitted they had done little to nothing thus far. Reservatio... Fri, 05 Sep 2008 10:09:35 -0400 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52497&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/fastforward-blog?iid=52474&rsstype=latest&cid=24 I recently have been exploring, over at my ZDNet blog site (here and here and here), the growing popularity of Web Oriented Architecture, versus the more dour image of Service Oriented Architecture (SOA).Everyone, even the most technophobic, seems to... Thu, 04 Sep 2008 23:49:14 -0400 http://www.corporateweblogging.com/sectors/directory/fastforward-blog?iid=52474&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/blogwrite-for-ceos?iid=52634&rsstype=latest&cid=24 The industrious Peter Kim recently compiled a list of 159 social media marketing examples. I added to this 35+ examples of corporate social media posted to Mashable by Aaron Uhrmacher. I looked at the members list over at the Blog Council. Perused th... Thu, 04 Sep 2008 19:47:01 -0400 http://www.corporateweblogging.com/sectors/directory/blogwrite-for-ceos?iid=52634&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/blogwrite-for-ceos?iid=52473&rsstype=latest&cid=24 The industrious Peter Kim recently compiled a list of 159 social media marketing examples. I added to this 35+ examples of corporate social media posted to Mashable by Aaron Uhrmacher. I looked at the members list over at the Blog Council. Perused th... Thu, 04 Sep 2008 19:47:00 -0400 http://www.corporateweblogging.com/sectors/directory/blogwrite-for-ceos?iid=52473&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52489&rsstype=latest&cid=24 Enterprise software, which has gone from running on the computer to being hosted in a corporate data center, is now moving out to nebulous pools of servers called clouds. As computing clouds become part of the corporate information technology environ... Thu, 04 Sep 2008 19:14:51 -0400 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52489&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/corporate-engagement?iid=52418&rsstype=latest&cid=24 Echo chamber: Social media strategists are talking to themselves Feeds ZDNet.com: Lately I ve been thinking a lot about social media as an industry. Or as a field. It s very new. We re still finding ourselves. We re trying to figure out ... Thu, 04 Sep 2008 18:56:07 -0400 http://www.corporateweblogging.com/sectors/directory/corporate-engagement?iid=52418&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52411&rsstype=latest&cid=24 Wieden + Kennedy s director of digital strategies, Renny Gleeson, gave a very entertaining preso at Inverge on brand marketing in the interactive social world -- bedecked in rolled jeans and red sneakers with lime-green soles (you were expecting dres... Thu, 04 Sep 2008 13:47:46 -0400 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52411&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/pr-communications?iid=52307&rsstype=latest&cid=24 Google launched a new browser today, Chrome. The name conjures up images of 1980 s sci-fi movies (Tron). Rather the name looks back to the 1950 s and American cars glittering with Chrome. The name chrome comes from the description of the elements wit... Tue, 02 Sep 2008 23:28:08 -0400 http://www.corporateweblogging.com/sectors/directory/pr-communications?iid=52307&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/charlene-lis-blog?iid=52253&rsstype=latest&cid=24 by Josh BernoffWe now have 16 submissions for the Forrester Groundswell awards, with several more coming in every day. As the September 9 deadline approaches (just one week from now!) we expect dozens more to come in, based on last year. What we alre... Tue, 02 Sep 2008 18:28:03 -0400 http://www.corporateweblogging.com/sectors/directory/charlene-lis-blog?iid=52253&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52293&rsstype=latest&cid=24 Symbian has released data for the first half of the year and the second quarter of 2008 that shows it has met the iPhone challenge and is still on top. That s what happens when you have 159 devices shipping with your operating system and are a main... Tue, 02 Sep 2008 11:31:04 -0400 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=52293&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/lexblog-blog?iid=52203&rsstype=latest&cid=24 Web Strategist, Jeremiah Owyang, a Senior Analyst at Forrester Research, offers some helpful tips this morning on what a company or an individual can do to get noticed.Owyang aptly describes the problem lawyers perceive when they launch a blog. I hea... Sun, 31 Aug 2008 17:26:07 -0400 http://www.corporateweblogging.com/sectors/directory/lexblog-blog?iid=52203&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/lexblog-blog?iid=52211&rsstype=latest&cid=24 Web Strategist, Jeremiah Owyang, a Senior Analyst at Forrester Research, offers some helpful tips this morning on what a company or an individual can do to get noticed.Owyang aptly describes the problem lawyers perceive when they launch a blog. I hea... Sun, 31 Aug 2008 17:26:07 -0400 http://www.corporateweblogging.com/sectors/directory/lexblog-blog?iid=52211&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/charlene-lis-blog?iid=52130&rsstype=latest&cid=24 by Josh BernoffAs you may have read on blogs from Jeremiah, David, and Emily, we convened a little pow-wow here in Cambridge this week. We included not only the new members of our team from Jupiter -- David Card, Emily Riley, Barry Parr, and Michael ... Fri, 29 Aug 2008 14:56:19 -0400 http://www.corporateweblogging.com/sectors/directory/charlene-lis-blog?iid=52130&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52032&rsstype=latest&cid=24 Emily calls it going corporate. Jeremiah calls it a mash-up. Irregahdless, as I think they say in Southie, what it means is putting together the two best teams in social media-marketing-computing research. And you know, even to this old cynic, it s a... Thu, 28 Aug 2008 11:52:34 -0400 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52032&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52034&rsstype=latest&cid=24 For the past two days, several Jupiter analysts attended a meeting of the minds at Forrester headquarters in Cambridge. We assembled for a few reasons. First, to get up to speed on Josh s book, Groundswell, and the surge of interest it has generated.... Thu, 28 Aug 2008 09:17:37 -0400 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52034&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52035&rsstype=latest&cid=24 For the past two days, several Jupiter analysts attended a meeting of the minds at Forrester headquarters in Cambridge. We assembled for a few reasons. First, to get up to speed on Josh s book, Groundswell, and the surge of interest it has generated.... Thu, 28 Aug 2008 09:17:37 -0400 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52035&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52036&rsstype=latest&cid=24 For the past two days, several Jupiter analysts attended a meeting of the minds at Forrester headquarters in Cambridge. We assembled for a few reasons. First, to get up to speed on Josh s book, Groundswell, and the surge of interest it has generated.... Thu, 28 Aug 2008 09:17:37 -0400 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=52036&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/neville-hobson?iid=52094&rsstype=latest&cid=24 Last month, IT industry analysts Gartner published their 2008 Hype Cycle for Emerging Technologies.Here s what it looks like: What I find especially interesting is where on the hype cycle some of these technologies are, especially seeing their curr... Thu, 28 Aug 2008 07:28:00 -0400 http://www.corporateweblogging.com/sectors/directory/neville-hobson?iid=52094&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/web-strategy-by-jeremiah?iid=52023&rsstype=latest&cid=24 Above Photo: The combined Forrester and Jupiter Social Marketing and Social Computing Research teams (missing: Christine Overby, Nate Elliott, Tom Grant, Laura Ramos, Steven Noble, Rebecca Jennings, Lisa Bradner, and Tom Cummings. Photo taken by Cor... Thu, 28 Aug 2008 02:48:21 -0400 http://www.corporateweblogging.com/sectors/directory/web-strategy-by-jeremiah?iid=52023&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/blog-herald?iid=51978&rsstype=latest&cid=24 WordCamp 2008 in San Francisco videos should be out any time. Lots of WordCamp News including last weekend s WordCamp South Africa and upcoming WordCamps in Portland, Hawaii, Birmingham, Charlotte, Raleigh/Durham, Utah, Philippines, and more. Jeffr... Wed, 27 Aug 2008 13:34:47 -0400 http://www.corporateweblogging.com/sectors/directory/blog-herald?iid=51978&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=51927&rsstype=latest&cid=24 Everyday activities commuting to work, walking the dog, grocery shopping could one day help keep your cell phone charged, thanks to an emerging technology that converts regular motion into power.Boise, Idaho-based startup M2E Power announced ... Wed, 27 Aug 2008 11:47:45 -0400 http://www.corporateweblogging.com/sectors/directory/gigaom?iid=51927&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/web-strategy-by-jeremiah?iid=51899&rsstype=latest&cid=24 I m getting more feedback that this digest is a success, I know have confirmation that leaders at the largest social networks (Facebook, MySpace, Hi5, Google) and community platform read this digest, submissions are piling in, as savvy PR folks con... Wed, 27 Aug 2008 02:45:19 -0400 http://www.corporateweblogging.com/sectors/directory/web-strategy-by-jeremiah?iid=51899&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/global-neighbourhoods?iid=51781&rsstype=latest&cid=24 A year of milestones finds her on her own Charlene Li becomes the first person I ve interviewed twice in this Global Report. I justify that because in the 54 weeks since the previous interview, a great deal has happened. She co-authored Groundswell... Mon, 25 Aug 2008 19:11:35 -0400 http://www.corporateweblogging.com/sectors/directory/global-neighbourhoods?iid=51781&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/marketing-nirvana?iid=51749&rsstype=latest&cid=24 I agree with the Matt (Blog Herald) when he says that the Washington Post must have been living under a rock to have stumbled upon Corporate Blogging years after its being institutionalized in corporate America. It s also over a year since my Top 1... Mon, 25 Aug 2008 11:03:42 -0400 http://www.corporateweblogging.com/sectors/directory/marketing-nirvana?iid=51749&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=51629&rsstype=latest&cid=24 First Data believes that contactless stickers its so-called-GO-Tags will be a game-changer in the race to mobile proximity payments. Go-Tags are flexible RF antennae, linked to a prepaid account, designed to be affixed to consumers cellphones.... Fri, 22 Aug 2008 08:29:48 -0400 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=51629&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/web-strategy-by-jeremiah?iid=51631&rsstype=latest&cid=24 One of the ways I tell companies how they can best serve their market is to be transparent on how they build products. By doing so, it helps folks not only understand, but appreciate the level of effort that goes into creating a service or product. ... Fri, 22 Aug 2008 05:46:37 -0400 http://www.corporateweblogging.com/sectors/directory/web-strategy-by-jeremiah?iid=51631&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/web-strategy-by-jeremiah?iid=51581&rsstype=latest&cid=24 Update: Only a few brands will trial these new ads, after testing, will then be broadly released later in the year.A few days ago, I had a private briefing before the press with Tim Kendall, Director of Monetization at Facebook, below are the finding... Thu, 21 Aug 2008 08:24:36 -0400 http://www.corporateweblogging.com/sectors/directory/web-strategy-by-jeremiah?iid=51581&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/web-strategy-by-jeremiah?iid=51563&rsstype=latest&cid=24 This is a busy week, I ve received more submissions than ever before, if this pace continues, I ll have to figure out a new way to let folks self-submit. Be sure to include a link to your announcement, if it doesn t exist on the web, it s ha... Thu, 21 Aug 2008 03:59:04 -0400 http://www.corporateweblogging.com/sectors/directory/web-strategy-by-jeremiah?iid=51563&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/stephen-spencers-scatterings?iid=51456&rsstype=latest&cid=24 A new Forrester Research report came out this month, titled Retail Interactive Marketing Spend Grows Steadily. According to the report, retailers are increasing online advertising investments at a rate of 25% per year and working to get the most out ... Tue, 19 Aug 2008 20:47:25 -0400 http://www.corporateweblogging.com/sectors/directory/stephen-spencers-scatterings?iid=51456&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/stephen-spencers-scatterings?iid=51917&rsstype=latest&cid=24 A new Forrester Research report came out this month, titled Retail Interactive Marketing Spend Grows Steadily. According to the report, retailers are increasing online advertising investments at a rate of 25% per year and working to get the most out ... Tue, 19 Aug 2008 20:47:25 -0400 http://www.corporateweblogging.com/sectors/directory/stephen-spencers-scatterings?iid=51917&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/charlene-lis-blog?iid=51316&rsstype=latest&cid=24 by Josh BernoffThat s right, I m going to tell you what to do to win.Build an application that delivers powerful value to a business (or cause). I hope you ve already done, this, because if you haven t, it s probably too late to finish one and prove ... Mon, 18 Aug 2008 12:40:28 -0400 http://www.corporateweblogging.com/sectors/directory/charlene-lis-blog?iid=51316&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/charlene-lis-blog?iid=51317&rsstype=latest&cid=24 by Josh BernoffAs promised, the Forrester Groundswell Awards entries are now available for you all to see, and rate. Thanks to Bazaarvoice for helping us to get this working.There are six entries so far, with more coming in every day. Current entries... Mon, 18 Aug 2008 12:34:48 -0400 http://www.corporateweblogging.com/sectors/directory/charlene-lis-blog?iid=51317&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/fastforward-blog?iid=51255&rsstype=latest&cid=24 A while back I posted a number of Enterprise 2.0 success stories for 2007 on the AppGap blog. They came from this blog and my Portals and KM blog. Now, I am starting to collect stories from 2008. Recently, after an exchange of emails I got this lis... Sun, 17 Aug 2008 11:28:34 -0400 http://www.corporateweblogging.com/sectors/directory/fastforward-blog?iid=51255&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=51182&rsstype=latest&cid=24 As I m sure you all know, JupiterResearch is now a part of Forrester Research. It s been a great (if, somewhat bumpy) ride at Jupiter over the years but with this transition, for me this part of the ride ends. After much thought, I have decided not... Fri, 15 Aug 2008 12:23:32 -0400 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=51182&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/web-strategy-by-jeremiah?iid=51186&rsstype=latest&cid=24 I m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks:Ben Ling, former Googler joined Facebook as Platform Evangeli... Fri, 15 Aug 2008 09:11:18 -0400 http://www.corporateweblogging.com/sectors/directory/web-strategy-by-jeremiah?iid=51186&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/neville-hobson?iid=51134&rsstype=latest&cid=24 Content summary: Shel s at the Ragan/eBay conference and on to New Media Expo; PR Week blog contest update; Dan York reports on WordPress 2.6, trusting the cloud, and more; the Media Monitoring Minute with CustomScoop; News That Fits - focus on soc... Thu, 14 Aug 2008 18:52:27 -0400 http://www.corporateweblogging.com/sectors/directory/neville-hobson?iid=51134&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/micro-persuasion?iid=50936&rsstype=latest&cid=24 As a relatively high-profile blogger, I get to see things that others in PR, even those who blog, don t experience. One of those is my Gmail inbox. It s my barometer for how the public relations is adapting in this era of change. The forecast? We re ... Tue, 12 Aug 2008 20:03:00 -0400 http://www.corporateweblogging.com/sectors/directory/micro-persuasion?iid=50936&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=50879&rsstype=latest&cid=24 Things are not looking good for music subscriptions at the moment. Recently Real announced a just one percent growth in their subscription revenues and now Napster have announce that it has lost 52,000 subscribers in Q2 compared to Q1. Added to tha... Tue, 12 Aug 2008 04:34:03 -0400 http://www.corporateweblogging.com/sectors/directory/jupiter-research-analyst-blog?iid=50879&rsstype=latest&cid=24 http://www.corporateweblogging.com/sectors/directory/marketing-nirvana?iid=50874&rsstype=latest&cid=24 If you re in community marketing or engaged in social media initiatives for your company. Quit reading this post (not really), but at the earliest opportunity go find this book on bookshelves and buy it - Groundswell by Charlene Li and Josh Bernoff... Tue, 12 Aug 2008 02:13:47 -0400 http://www.corporateweblogging.com/sectors/directory/marketing-nirvana?iid=50874&rsstype=latest&cid=24