Want to improve your blog?
If you want to improve the focus of your blog and make sure that it s doing its job, then the best place to start (as well as asking your readers directly) is to check on your stats or analytics package. It contains a mine of useful information whi...
Welcome Gartner Analyst Blogs
As of yesterday, Gartner analysts are now able to blog about topics related to their industry, judging by their posts, this looks like an internal battle they were finally able to win, fantastic news. In light of their upcoming Web Innovation Summit...
Why and How to SaaS Jeff Kaplan at Serena Tag
I just came back from covering the Serena Tag 2008 conference. I want to share this one post, as it is a topic we often discuss and caused me to link back to some of these discussions on this blog. Jeff Kaplan of THINKstrategies discussed how the Saa...
Where s the Serious ROI In Serious Games?
Forrester Research recently sent us a copy of It s Time To Take Games Seriously, an overview of the burgeoning serious games industry. As the term suggests, these are video and computer games created to achieve practical, real-world ou...
Should Analysts use Twitter?
I was recently asked this by a fellow analyst: I don t get Twitter, should I use it? Well first of all, the mechanics of the tool are pretty simple to use, you simply share with others like you would in a chat room. In fact, despite my heavy...
Paul Dunay: Marketing s Customers: An Oxymoron or Reality??
They may not be the ones you think I mean. No not the internal customers or your bosses boss like the CEO, CFO or COO. I mean real customers of marketing. Let me explain If you are like me working to drive thought leadership out of our organizatio...
Mobilica Aims to Make the Mobile Internet More Fun
Mobile Internet adoption is still rather slow. According to Forrester Research, only 21 percent of U.S. adult mobile phone owners use the mobile Internet, and only 7 percent do so at least once a week. One of the main reasons for this is that browsi...
Fanning the Winds of Change in Storage
It s been over a month (and three hurricanes in America) since I ve posted a blog. More than a few of you ve noticed - thanks for the prodding... It s been a busy summer, on nearly every front. Customer activity hasn t slowed down, and the good new...
A Good First Take on Shoe Circus
Anybody who reviews Crispin Porter + Bogusky s BillG/Seinfeld campaign after seeing only the first chapter is asking for trouble. That said, this is the most insightful review I ve seen yet, courtesy Andrew Frank of Gartner. Gawrsh, I bet I m not all...