jupiter-research-analyst-blog

Microsoft New Family Ad Gets Jup Raves
Consensus among Jupiter advertising types: we love the latest Seinfeld/BillG Microsoft ad from Crispin Porter + Bogusky. It s hilarious and totally engaging. Colleague Michael Green likes the idea that it s funny and quirky enough that you want to wa...

pro-blogger

Google AdSense Reports to Appear in Google Analytics - [Screenshots]
Have you ever wished that you could get more details of how your AdSense performance is going and wondered why Google AdSense and Google Analytics don t have some way of talking to one another to give you more effective metrics?Well it seems that t...

pr-communications

The Interview: Kevin Micalizzi
I first met Kevin P. Micalizzi @kevinmic at a tweet-up I organized for Boston Tweeple in August. Chatting with Kevin at John Harvard s he described his background with Avid Technology and the work he did there kick-starting social media. I thought ...

lexblog-blog

Twitter can work to generate new business for the every day practicing lawyer
Rick Georges posted today that Twitter may work for guys like Kevin O Keefe, but not for the day to day practicing lawyer like him.Rick s post followed Chuck Newton s comments that A small part of [Twitter] might be beneficial but most of it is not....

lexblog-blog

Twitter can work to generate new business for the every day practicing lawyer
Rick Georges posted today that Twitter may work for guys like Kevin O Keefe, but not for the day to day practicing lawyer like him.Rick s post followed Chuck Newton s comments that A small part of [Twitter] might be beneficial but most of it is not....

gigaom

Video: Interview With Skype CEO Where is Skype for the iPhone?
Do You Want Skype on Your iPhone? Oh god yes... I can t wait. Not Really. In this era of flat rate plans from mobile companies, does anyone need Skype? That s exactly the question I asked Skype CEO Josh Silve...

blogwrite-for-ceos

The Contrarian Effect Emphasizes Selling By *Not Selling*
The key message in Michael Port and Elizabeth Marshall s nifty new book, The Contrarian Effect, is one that resonates strongly with me: sell by not selling. Drop the cold calls, the scripts, the spin. Instead: listen, be honest, be respectful, b...

marketing-shift

HP to plug its products via MTV reality show
On MTV s newest reality show, Engine Room, Hewlett-Packard is giving the world s most promising graphic designers a chance to create mesmerizing graphics with HP workstations,monitors and products.16 artists were selected out of an original field o...

techdirt

Who Says Content And Advertising Can t Mix?
We ve been talking about the fact that content is advertising and advertising is content for a while now, and one of our regular readers, Bill, sent in a neat example of this at work. It s the latest video from the Eepy Bird guys (if you re reading ...

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