Corporate Weblogging

By the end of 2004 blogs had established themselves as a key part of online culture. Two surveys by the Pew Internet & American Life Project in November established new contours for the blogosphere and its popularity.





Here are some of the thoughts, debates, myths and issues boards might discuss in the hope they won't need to blog:

Every corporate communicator, investor relations practitioner, and CFO should read this (as well as the companion article with ten excuses not to blog).

Corporate Blogging refers to a company producing or supporting a blog that it uses to accomplish business objectives. As with anything, there are certain "best practices” to be followed to ensure your company reaps the maximum benefits. These seven tips guidelines will help make your blog a success.

Yahoo! believes in fostering a thriving online community and supports blogging as a valuable component of shared media. The Yahoo! Personal Blog Guidelines have been developed for Yahoos who maintain personal blogs that contain postings about Yahoo!'s business, products, or fellow Yahoos and the work they do.

Blogging is suddenly at the eye of the media storm. Mainstream sources such as Business Week and The New York Times are covering blogging as if it were brand new.

Is Corporate Blogging a powerful communication tool? Or a dangerous toy with much greater risks than potential benefits? A blogging policy could make the difference.

What your company can learn about keeping an online journal form the likes of Dell, Microsoft, and Apple

Advertisers follow the eyeballs. This is true with blogs, as well, although it's still a nascent market with less than $50 million in spend expected this year, according to eMarketer. Everyone expects blog ad spend will grow substantially, because there are a lot of viewers and not a lot of advertising. It's a fresh medium and relatively uncluttered, so response rates can be high for advertisers. This is why our media team considers blogs a natural part of the digital media mix.