Corporate Weblogging

Technorati has been tracking the blogosphere, or world of weblogs, since November 2002, and I'm constantly amazed at the growth over the years. The blogosphere has been doubling in size every 6 months or so. It is over 100 times bigger than it was just 3 years ago.

Research report based on comScore's permission-based research panel that measures the online activity of more than 2 million global participants. A behavioral examination of consumers who visited the 400 top weblog properties and blog hosting services during the first three months of 2005.

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DESPITE all the changes that new laws like Sarbanes-Oxley have brought to how companies are governed and managed, one thing has still not changed: directors still don't talk to their shareholders.

This is a directory of Fortune 500 companies that have business blogs, defined as: active public blogs by company employees about the company and/or its products. According to our research, 30 (6%) of the Fortune 500 are blogging as of 9/07/06

Blogging is a fabulous tool for giving greater visibility to the governance process, and providing investors with a chance to provide their input and perspectives.

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Cymfony's chief strategy and marketing officer writes about the current use of corporate blogs, the benefits they offer and what's ahead.

Instead of public blogs, think about blog technology. That's the focus for many leading companies around the world. From McDonald's to Cannondale Bicycle, corporations are using the software to revamp internal communications, reach out to suppliers, and remake corporate intranets.

JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, reveals that 35 percent of large companies plan to institute corporate Weblogs this year. Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006.

Bloggers have damaged a number of companies, but it's time to think of the blog as your friend. Skillful blogging can boost your company's credibility and help it connect with customers. From Harvard Management Communication Letter.

Results of a study looking at how corporations are participating in the blogosphere -- how much time, effort, and resources companies are devoting to monitoring the blogosphere and creating their own blogs.

Know your audience, update your blog regularly, and cover your... rear. And don't expect a blog to turn around a failing company.

The national telephone survey of senior executives (directors and above) of a cross-section of Fortune 1000 companies was conducted in February 2006 by Harris Interactive in conjunction with Makovsky + Company, a leading independent global public relations and investor relations consultancy.

You can't afford to miss this wave -- and even more important, you can't afford to do it wrong

Blogs, with their call and response format, provide feedback to management from customers and employees and function as an early alert system for what is occurring in the marketplace.

Professional blogging, as a paid writer for other blogs, has a very bright future. Writing blog posts for other blogs is truly a win-win situation for everyone involved.

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