The emergence of blogs as a force in the online media landscape is self evident. Technorati, the largest blog search engine, says that there are now over 55,000,000 blogs in existence and comScore Media Metrix reported that 34% of the total internet audience visited a blog during the previous twelve months, up 56%. That’s 58,700,000 people. According to the PEW Internet Survey the blog audience stands at 20% of the newspaper audience and 40% of the talk radio audience.

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In our world a corporate blog is all about PR, marketing, and driving website traffic. Over the past year or so a wide range of studies and reports have documented the impressive results that early blogging companies have experienced. Our experience has shown that a well designed and executed corporate blogging program together with a dynamic content aggregation program can drive significant website traffic and turn a corporate website into a knowledge destination.

Because corporate blogging is new the landscape isn’t cluttered yet. That means starting a corporate blogging and content program now can deliver extremely cost effective results and get you noticed.

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At Corporate Weblogging we believe there are six key reasons for any business to blog.

• Build better online brand presence
• Enhance visibility and establish your company as an industry or topic expert
• Show shareholders, customers, employees and partners that you are an industry leader
• Launch new products and services, generate buzz
• Evangelize your companies products and services and protect yourself when problems become public
• Establish another channel for public, media and shareholder relations

Developing and operating a corporate blog for Marketing, PR or Corporate Communications can seem challenging to many companies. At the same time the benefits of being an early adopter are overwhelmingly positive. It’s for this reason that we offer consulting and strategic development services to public and private companies interested in starting their own blog or having one developed for them.

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Blogging is a strategic decision and has many possible implications. Done properly a blog can become a highly successful addition to a Marketing, PR or Corporate Communications program. It can increase visibility of your company with investors and the media; provide a reason for shareholders, customers, and industry participants to visit your website on a constant basis; generate leads; demonstrate thought leadership; and improve search engine rankings. Done badly it will provide no benefit to your company whatsoever.

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Corporate Weblogging offers fully managed corporate blog authoring services specifically for Marketing, PR and Corporate Communications needs. Our managed blogging program starts with developing an understanding of your goals and then completing an assessment of your blogging opportunity.

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Corporate Weblogging has developed a hosted, remote blogging system specifically designed for the corporate blogging market. The Client Site System (CSS) is a unique network master/slave blog authoring application that resides on the Corporate Weblogging website while the blogs themselves reside on the client’s website locally through the use of a thin client or embedded as a sub domain.

The CSS client side module includes pages integrated within a client’s website containing embedded RSS readers which interpret blog content streamed by Corporate Weblogging through RSS feeds into readable HTML code.

Client companies or their marketing representatives wishing to write their own blogs are able to access a wide range of media and blog content within the system to assist them in the authoring process. All blog posts written are automatically posted to the client’s blog and can be further distributed by being fed into the InvesLogic blog aggregation system, through InvesLogic RSS feeds, and directly on the client’s behalf through blog search engines and aggregators across the Internet.

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Determining how a blog fits into an overall Internet marketing strategy is essential. Based on your corporate goals a wide range of promotional and marketing alternatives are available including distribution through InvesLogic Inc., registration and distribution of your RSS feed through search engines and directories, search engine optimization, integrated press release optimization strategies, pay per click and banner advertising campaigns etc.

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Blogging can become a highly successful addition to an Investor Relations or Corporate Communications program. It can boost website traffic; increase visibility with investors and the media; provide a reason for shareholders and investors to visit a corporate website on a frequent basis; generate leads; demonstrate thought leadership; and improve search engine rankings.

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