Corporate Weblogging offers fully managed corporate blog authoring services specifically for Marketing, PR and Corporate Communications needs. Our managed blogging program starts with developing an understanding of your goals and then completing an assessment of your blogging opportunity.

At Corporate Weblogging we believe there are six key reasons for any business to blog.

• Build better online brand presence
• Enhance visibility and establish your company as an industry or topic expert
• Show shareholders, customers, employees and partners that you are an industry leader
• Launch new products and services, generate buzz
• Evangelize your companies products and services and protect yourself when problems become public
• Establish another channel for public, media and shareholder relations

Our fully managed blog authoring programs are turnkey. We provide all design, strategy, layout, and programming services required to set up and operate your blog. Your blog can be set up as a remote sub domain or be remotely operated yet locally hosted through a thin client installed on your website.

Corporate Weblogging provides detailed assessment reports outlining the best opportunities for clients to enhance visibility, position themselves as thought leaders in their space, attract investor and media attention, and integrate a Web 2.0 approach to their overall communications programs.

A Corporate blog should have a distinct focus and goal. To deliver value, it should be created with a specific purpose in mind and set expectations in regard to the subject matter. An expert view point attracts attention and creates credibility.

Based on company approval, a detailed positioning strategy and blog marketing plan is developed which starts with an assessment of your industry’s online media landscape. We research blogs, websites and forums to help drive a content and frequency strategy which is then further refined by conducting interviews with key executives.

A constant stream of blog entries helps the blog stand out as a current and authoritative source of commentary and news. Corporate Weblogging typically creates and posts new blog articles at a minimum of three times a week with greater frequency around important corporate, industry or other relevant and newsworthy events.

Other than approving blog content Corporate Weblogging will develop, author and fully manage your blog. However, it is important that management buy into the program and occasionally assist with editorial ideas. Taking advantage of heightened public interest created by current events seen as positive for your industry or sector is an extremely effective way of drawing the attention of journalists, analysts and investors.

All blogs written by Corporate Weblogging on behalf of our clients are subject to a governance agreement which stipulates that all blog content created by Corporate Weblogging is to be approved before being published. Our blog authoring system provides a simple and remote review and approval process.

A comments policy is agreed to from the outset that governs whether comments are to be turned on or not. In general it is our recommendation that comments be turned on although with a posting delay which allows for review and elimination of any inflammatory or obscene materials.

Determining how the blog fits into an overall Internet marketing strategy is essential. Based on your corporate goals a wide range of promotional and marketing alternatives are available including distribution through InvesLogic Inc., registration and distribution of your RSS feed through search engines and directories, search engine optimization, integrated press release optimization strategies, pay per click and banner advertising campaigns etc.

Corporate Weblogging is operated by a team of veteran Internet and Marketing executives who are also bloggers. Combined with many years of hands on experience as investor relations consultants and senior executives of public companies, Corporate Weblogging is able to draw on a unique mixture of insight, experience and success.

Corporate Weblogging is the services arm of InvesLogic Inc. which is the first company to organize expert financial and business blogs worth reading into a new form of market intelligence different from anything being provided by the mainstream investment media.